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Diamonds explained: everything you ever wanted to know
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Decisions, decisions, decisions


 - Decisions, decisions, decisions
Trilogy ring © thediamondstore.co.uk
When it comes to the question of metal choice, as with stone shape, it’s more of a matter of personal preference – yellow or white? – and budget.

If you are partial to white metals, and are trying to decide between white gold and platinum, Ingram says, he always recommends going for platinum, a more durable metal that doesn’t need to be plated.

Similarly, making the decision to buy in a store or buy over the Internet – an increasingly popular route – comes down, primarily, to personal preference and budget.

Though people are becoming more comfortable buying all sorts of things online – particularly when, as with most ring retailers, there’s the option to return – many still find something more appealing and romantic about actually going into a store and being able to touch and see the rings. That said, if you’re looking to get the most for your money, the Internet can be a great option – you can often save at least 30-40 percent, if not more.

Whatever you do, though, be sure you’re buying from a trusted retailer. That way, you’ll know what you’re getting, and you can be sure that your stone isn’t a blood diamond or conflict diamond – mined in a war zone and sold to finance violence.

“Theoretically the world is supposed to be abiding by these rules” prohibiting the sale of conflict diamonds, Straughton says, but that isn’t always the case. Generally, though, she adds, we shouldn’t worry about buying from UK companies, which are under very strict guidelines.


Samantha Fields
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