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The cult of the male sex symbol
Article in images

Men in ads

Men in ads

You know there’s revolution in the air when the naked male form starts appearing where it never did before.

Nowadays, we don’t just see hotties in shower gel or deodorant adverts: male models are used in adverts for absolutely anything: from perfume to knickers, toilet paper to ice-cream.

Even celebs are getting in on the trend: who could forget Freddie Ljungberg’s Calvin Klein ads? His Arsenal team-mates took to stuffing socks in their underwear after seeing Freddie’s racy shots!


Sarah Horrocks
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