Extravagant gifts show a clear need for recognition. In return for a beautiful present, the giver expects compliments, lots of admiration and attention. This way of giving is also a way of asserting power and superiority. There's even a note of aggression when the other person is incapable of showing you the same gesture of love. This is typical of people who are seeking forgiveness, who live with the guilt that they're not there enough or not attentive enough in day-to-day life.