wewomen Newsletter
Makeover Assistant

Choosing the right mascara for you

Choosing the right mascara for you
© Lancôme

Olivier Echaudemaison, Creative Director at Guerlain, says: "If you only use one beauty product on your eyes, go for mascara. Brown is perfect for daytime, and black for going out. Slightly more unusual colours such as pink, emerald green and electric blue are also an option for young women. If you're a bit more mature, they can make your pupils look dull and can look a bit trashy."

Finding the right one
Decide what you need most: volume, length, or curl. You can't get all three in one mascara, so choose carefully!

Be aware of optical effects:
> If you have fine lashes, use a lengthening mascara, but remember that the longer your lashes, the thinner they look, so go for a volumising one too!
> If you have short lashes, go for a volumising mascara and remember that the larger your lashes, the shorter they look, so go for a lengthening one too that separates your lashes out well (like a false-eyelash effect).
> If you have fairly ordinary lashes, go for a curling mascara so there's no need for eyelash curlers!

Waterproof mascara is great if you're going to be exercising or if your emotions could get the better of you on big occasions! Waterproof doesn't run when it comes into contact with tears or water, so you don't have to worry about panda eyes. However, don't use waterproofs all the time: like hair dye, they can damage your lashes.
The best ones to use are water-soluble mascaras (try Clarins or Benefits).


Sarah Horrocks
Rank this page: 

Article Plan Viva la mascara!
Don't miss...
Dr. Seuss - His best quotesFatigue fighters: 8 foods that boost your energy
Interview with Eva Mendes: 2012 Decision-making: A guide for the indecisive
Latest… 2018/01/05
Long Hair Goals: 9 Tips To Make Your Hair Grow Faster
Slick to sleek: How to take care of greasy hair
Lowlights vs highlights
PRP injections: The Kim Kardashian blood facial
See all Beauty guides
Wedding updo | Beach wedding hairstyle video
See all Beauty videos