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Saving lives through medicine and film
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‘I wish I could have a film to leave behind.’


© Medical Aid Films
The idea of using film as a way to train people in developing countries came to Greenwold and Dr. Eric Jauniaux after a conversation with their friend Fiona Laird in 2006.

A midwife who had recently returned from a posting in Darfur with Doctors Without Borders, Laird told the doctors about a training session she had set up for birthing attendants at the refugee camp. Word had spread like wildfire, and on the day of the training more than 1,000 women showed up.

“Fiona’s feeling when she came back was this frustration,” said Greenwold. This feeling of, “what was going to happen after she left? She said, ‘I wish I could have a film to leave behind.’”

She was the inspiration for Medical Aid Films’ first animation, Neema Delivers a Baby.

The four and a half minute film, which has no narration, goes through 10 important steps for assisting a safe and healthy delivery.

Among them: having the right equipment; sterilizing the knife; cleaning and drying the baby well, and keeping it warm; and cutting the umbilical cord correctly.

Simple but lifesaving knowledge that can easily be passed on through film. 

Once the idea was out there, Greenwold and Jauniaux knew they had to run with it. “Really,” Greenwold said, “it was crazy not to do something like this.”


Samantha Fields
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