If the 10/1 odds are right they could be doing just that, Victoria Beckham could be the next favourite to design for the go-to clothing brand, following in the footsteps of fellow fashion designer Isabel Marant.
She's got stiff competition from other hot faves including Cara Delevingne, Kanye West, Prada and Alexander Wang. It's a tough call but we think this one is VB's for the taking.
After her pre-spring/summer collections landed on victoriabeckham.com yesterday there's no questioning her flare for go-to tailoring and statement arm candy.
Imagine signature totes, man-repelling mules, the trend-savvy tunics - all with H&M price tags - there's just far too much to get excited about!
There's another celebrity right on her tail for a high street collaboration - Simon Cowell is also one of the betting houses' favourites - but something tells us his high waisted trousers won't quite make the H&M mark... *shudders.