Miuccia Prada on the state of the Italian fashion industry

Published by Anne Cohen
Published on 30 July, 2012

In an interview with Italian newspaperLa Repubblica (translated by WWD), Miuccia Prada spoke out on why she thinks Italy might lose its status as a world leader in fashion.

“With the sale of our luxury labels to foreigners, our entire system risks falling into second league,” she said.

She also believes that important designers have opted to snub Italy in favor of more "glamorous" places to showcase their collections, but "you can't blame them," she added. In fact, she herself opted to show her Miu Miu collection in Paris.

According to Prada, the reason for this is decline is that the Italian government tends to view fashion as "frivolous" and unworthy of promotion.

“We live in a weak cultural world, we are a country that has never wanted or known how to protect and promote its immense landscape and artistic patrimony,” she concluded.