With a brand new store on Fifth Avenue in New York City to boast about, Joe Fresh definitely deserves to be taken seriously!
Originally created by designer Joe Mimran for Loblaws, Joe is now available in over 300 Canadian supermarkets and now has its own independent locations. From a single store in downtown Vancouver, the brand has open stores in other Canadian cities and expanded to the U.S.
The Globe and Mail recently reported that the company annouced that they would partner with J.C. Penney, opening nearly 800 U.S. stores.
If we had to describe "Joe" in two words it would be cheap and cheerful. The vibrant colours turn essentials into must-have pieces that are always on-trend and most importantly, affordable!
Photo credit: SIPA