London Fashion Week s/s 2011 - Day 2
Beating the maddening crowd

Beating the maddening crowd

Well, today we embraced fashion being distributed to the masses live online.

At Osman, even fashion darlings like Susie Bubble were turned away and glossy magazine editors sat on the floor beside interns. The whispers on the street; 2000 invites were sent out for a venue that can hold 750.

And so we dashed to find a live stream to catch the collection of voluminous draping and asymmetric lines in varying shades of citrus and monochrome. It was all very calm and serious, compounded by the Radiohead soundtrack.

Words by Selene Pearson
Images © Laura Munday

Selene Pearson
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