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Introducing London Fashion Week Spring/Summer 2010
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London Fashion Week's packed schedule


There are so many reasons to be excited about this London Fashion Week and the packed schedule is testimony to the success of the British Fashion Council's hard work in making it such an amazing showcase of British fashion talent.

Over 5,000 visitors are expected to attend across the six days and we have, for the second time, a whole day dedicated to menswear shows sponsored by Topman.

Estethica, the exhibition space which features ecological and ethical designers, will this season host 28 stands - indicating that what used to be seen as a marginal part of British fashion has now indeed been embraced by the mainstream.

There are 17 New Gen designers in the exhibition and the Lingerie Collective is a new initiative encompassing 13 designers.

New Gen sponsorship extends to five catwalk shows: House of Holland, Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto. The Fashion Forward initiative also continues this season with Christopher Kane, Erdem and Marios Schwab all being supported.

Britain's uncrowned king of hats, Stephen Jones, has curated an exhibition for London Fashion Week entitled Headonism, Blow will host an innovative event which for the first time gives children the opportunity to have a role: Blow Juniors is at the Rpyal Festival Hall and is giving free workshops to children aged 5-11 which includes T-shirt printing with Jo Jo Malou, accessories with Anna Lou and T-shirt recycling with Kidsco.


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