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London Fashion Week fall/winter 2010: Day Four
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Erdem and On|Off


Pam Hogg at London Fashion Week fall/winter 2010 © Jonathan Hordle / Rex
Erdem is beloved by stylish stars such as Keira Knightley with his designs only recently making an appearance on the Bafta red carpet, as worn by the beautiful Romola Garai.

His prints are always exquisite and this season proves to be another hit for Erdem.

Butterflies and kaleidoscope prints cover his tailored frocks – in joyful buttercup yellow and royal blue. Oh Erdem, if only we could grace a red carpet in one of your creations…
Perhaps not as classy as Erdem, but still a hot-ticket Pam Hogg certainly drew the crowds to On|Off.

A scrum is one way to describe it with show goers being reprimanded by security guards and the usual suspects lining the front row (a Geldof, a Winstone etc).

Pam showed her usual line-up of sci-fi catsuits in bright metallics modelled by Alice Dellal and Jethro Cave.
Today was an example of what makes London exciting; you never know what to expect – high design or a party disguised as a catwalk show. There’s never a dull moment!

More Fashion Week:


Selene Pearson
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