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Label profile: Mulberry
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© Mulberry - Spring/Summer 2010
There aren’t many brands that could boast of solid sales in this climate, but Mulberry is one of those lucky ones. So what exactly makes them winners in the fashion stakes?

Mulberry bags had always been known as practical and well made - after Vevers’ stint and Hill’s appointment stylish and quirky were also added to the mix. But ask any Mulberry fan and they will rave about the functionality of the bag above all else.

Firstly there’s no polyester lining to rip, then there’s the sturdy brushed brass details and buckles that actually work - no unnecessary frills and spills. Unlike some luxury accessory companies, Mulberry appeals to both ladies and gentleman, fashion-conscious or not. The key Mulberry designs are classic and no-nonsense and are able to last from season to season.

But the brand does indulge in some fashion frippery; s/s10 looks set to be a girlish affair at Mulberry.

The catwalk show took place in New York, where balloons framed the catwalk. Inspired by Sofia Coppola’s cult film The Virgin Suicides, the models meandered along the catwalk to the film’s soundtrack in delicate, dreamy chiffon and faded denim.

Kaleidoscopic prints and tropical yellows are paired with fringed biker jackets in petal pink. Enormous bows decorate sleek LBDs and a pug even made an appearance, as much an accessory as those beautiful bags.


Selene Pearson
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Article Plan Label profile: Mulberrry
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