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Label profile: Mulberry
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The iconic Bayswater in giant croc print
Collaborations with Brit designer Giles Deacon and illustrator Julie Verhoeven added to the constant furore that kept fashion lovers buzzing around the Mulberry bush.

Slick campaigns photographed by Steven Meisel were featured on the pages of many a glossy fashion magazine and Mulberry, with its humble Somerset beginnings, was charming everyone.

So when Vevers left for Madrid and a position as creative director at Loewe, who could replace him and fly the luxury British leather goods flag? For a fleeting moment, super stylist and Editor of Love magazine, Katie Grand was set to inherit Vevers' job but opted out at the last minute.

Finally Ravensbourne graduate Emma Hill was hired, complete with a design pedigree to rival Stuart Vevers. Having previously worked for Marc Jacobs, Chloe, Calvin Klein and Gap she’s something of an accessory ace.

Since her appointment Mulberry bags have kept their British cool and gained a little bit of eccentricity. Leathers have got brighter and materials quirkier with the classic Bayswater reworked in blue leopard print and gunmetal silver. Likewise, perhaps due to the lady in charge, there are more than a few girlie touches with strawberry ice cream shades of pink and purple patent mixed among the classic oaks and browns.


Selene Pearson
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Article Plan Label profile: Mulberrry
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