Label profile: Chloé
Label profile: Chloé fashion
In this article

Label profile: Chloé fashion

Chloé is all about the true girly girl. Collections are almost certainly filled with chiffon, flowing dresses and eye-popping handbags and shoes.

Since the sixties Chloé has been the designer of choice for the high society young ladies who want to look elegant yet modern at the same time. Grace Kelly, Bridgett Bardot and Jackie Onassis were fans of the brand during its early days.

Chloé is still popular with today's fashion pack, their clientele includes Alexa Chung, actress Natalie Portman and Kristen Dunst.

The cult of the “it” bag elevated the brands status helping Chloé gain an army of young new fans. This new audience did not go un-noticed as See by Chloé a diffusion line targeted at female youth was launched by Phoebe Philo in 2002.

Image: Alexa Chung happy to be front row at Chloé SS11 fashion show © Rex Features/REX/SIPA

Bianca Ffolkes
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