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Label profile: Burberry
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Burberry beyond


© Burberry
Now, mostly worn in battle against the rain, Burberry has stepped up to the responsibility of protecting the British against the elements with its trench a staple to many a wardrobe.

With this in mind a website artofthetrench.com has been launched and allows trench fanatics to submit portraits of themselves decked out in their waterproof finest.

Given a sartorial seal approval by The Sartorialist himself, Scott Schuman, the site features his characteristic street style shots of stylish city dwellers in their very best trench coats, alongside amateur snaps of those brave enough to imitate Schuman’s achingly beautiful shots.

A geek chic guy with a deep olive green number sits alongside an austere girl in a PVC version of the classic wardrobe staple and, worn with sandals or scarves, the true versatility of the trench is revealed.

Rather like a fashion Facebook, you can ‘like’ images, comment on them or share them with your friends and filter the images by colour, weather or styling (choose belted or unbelted as you wish).

The site also looks back at the rich history of the Burberry trench, with images dating back to the very beginning of the 20th century when the trench coat was but an apple in Thomas Burberry’s eye. This is a comprehensive look at a design classic, surely a hot contender for any design time capsule should there ever be one.


Selene Pearson
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Article Plan Label profile: Burberry
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