Label profile: Jaeger
Jaeger: a trusted British brand
In this article

Jaeger: a trusted British brand

As the 20th century rolled in, Jaeger continued trading the woollen clothing with eccentric beginnings but effectively severed ties with its German roots; woollen undergarments were essential to troops during the First World War, but associating with the enemy wasn’t a desirable extra. Jaeger’s work with wool began as a utilitarian practicality but it was during the 1920s that a fashion element was added. The brand introduced the camel-hair coat to Britain, which has become such a perennial mainstay of many wardrobes, whilst wools such as angora and alpaca were also initiated into the British fashion world. The 1940s saw actresses such as Vivien Leigh and Deborah Kerr dressed in Jaeger, and stars of the Golden Era of Hollywood such as Marilyn Monroe and Cary Grant indulged in the label's sumptuous cashmeres and wools. It was the label for sophisticated adults, a trusted British brand.

©  Jaeger

Selene Pearson
Rank this page: 

Article Plan Label profile: Jaeger
Don't miss...
Play our Sudoku game!17 Things You Should Never Say To A Dog Lover
SAG Awards 2014: Stars on the red carpetInterview with Eva Mendes: 2012
Latest… 2018/01/05
What To Wear To Flatten A Rounded Stomach: The Styling Tips You Need To Know
Choosing a bikini for your body shape
Style advice for women with small breasts
What to wear if you're skinny: Slim style advice
See all Fashion guides
Issa London catwalk video
See all Fashion videos