Label profile: Aquascutum
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‘Collection’ was launched in 2004 and each season sees beautiful garments with an intricate story; the designers always offer a list of diverse inspiration with influences for a/w 09 ranging from moon shadows to garment jewellery. Both designers work hard to respect Aquascutum’s classic design history whilst at the same time scaling the heights of high fashion. The label began with an important innovation in fabric and this, along with the design details that have made the brand iconic, are referenced and updated for the discerning eye of the 21st century fashion lover. This fusion of the traditional and the innovative has become something of a theme for this 150-year-old brand. For a/w 09, Michael Herz invited British faces of the eighties including Stella Tennant and Yasmin Le Bon to model alongside the current ‘it’ models of the moment Jourdan Dunn and Daisy Lowe - reflecting the more demanding eye of the women who demand quality and luxury and the ‘new generation’ who expect originality and daring design.

Selene Pearson
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Article Plan Label profile: Aquascutum
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