Burberry London Fashion Week
No London Fashion Week would be complete without the Burberry Prorsum climax. This highly hush-hush show only invites the fashion elite so it's always an A-list affair.
The FROW is always an impressive mix of models, MPs, movie stars and it-girls. At last season's show Alexa Chung, Will.i.am, Clemence Poesy, Mario Testino and Rosie Huntington Whiteley all sat together - and that's just one tiny percentage of the need-to-know names and faces that attended.
But aside from the glamour and hype, what Burberry is really about is quintessentially British tailoring.
Established in 1901, they have a long history of style, and their classic tailoring, fine lines and quality designs still dominate the fashion scene today.
Chief creative officer Christopher Bailey described their signature style to Harpers Bazaar as: "Disheveled elegance, beautiful craftsmanship with something a bit broken up."
English heritage fashion is at the core of Burberry with classic tweed, scarves, flat caps and traditional trenches, all updated with a directional design each season.
Burberry doesn't aim to shock, they stick to what they do best - investment pieces, made to last.
Classic tailoring, classic colours and classic coats.
The Burberry trench coat, Burberry umbrella and that
Celebrity fans: Kate Middleton
, Emma Watson
, Reese Witherspoon
, Kate Bosworth
, Jessica Alba
, Keira Knightley
Get the look:
If Burberry is outside of your budget (sad but true), there's only one alternative: pick up a Burberry inspired trench. We recommend Karen Millen or Reiss for quality tailoring with an on-trend twist.