wewomen Newsletter
When I grow up... The career choices of today's children
Article in images

The parent's view


© PHOTOS.COM / Jupiterimages
© PHOTOS.COM / Jupiterimages
The childhood ambitions of the parents who took part in the survey were a little more down to earth.

But 69% admitted that they failed to follow their dreams.
When it came to their career, 37% said a lack of ambition and not having the necessary qualifications, kept them from fulfilling their goals.
When asked what they would like their children to do for a living, most parents still favour the academic professions. 

Law (22%) and medicine (21%) scored highly, while being self employed as an entrepreneur came third (19%). 

Parents also prioritized job satisfaction and happiness (53%) above wealth (21%) when it came to their hopes for their children. 

Parents admitted that the media has the biggest influence on their children’s ambitions (73%), with TV taking the lion's share of the vote (52%). 

Again, this contrasted with their own experiences of growing up when they were more likely to look towards the family rather than the red carpet for guidance (62%).  



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