In fact, the people who do the bullying are also at risk. According to Goldman, something that is often overlooked is how bullying affects the perpetrators. Studies have linked bullying to antisocial disorders, anxiety disorders and depressive disorders.
"You have what's called the ostracism detection system, and when you witness someone being bullied these alarms go off in your own brain, creating a way for you to feel unsafe" she explains. " Those people don't realize that they're becoming victims too. They're changing their own brain chemistry."
Tragic as it is, the Amanda Todd video may become an incredible tool in educating kids about cyber-bullying and online behaviour. Goldman believes that the video should be used to put things in perspective for kids.
"You have to show them how one minute of her life, that one minute when she made this decision to flash this boy, ended up taking over every other minute of her life, so that she didn't even want to live another minute," she says.
Amid all the educating, preaching, explaining and lecturing, what could make all the difference is a voice from beyond the grave, a cyber whisper of what was once a very real, scared and lonely teenage girl.
Carrie Goldman is the author of "Bullied: What Every Parent, Teacher, and Kid Needs to Know About Ending the Cycle of Fear." She also blogs about adoption, bullying and parenting issues for Chicago Now, the Huffington Post and Psychology Today.
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