Step 4 - apply shaving cream or soap
Shaving creams are infinitely more sophisticated than foams and they're definitely better than gels. Infact a "cooling-action" of a gel can close pores and make shaving more difficult.
Lather up a good shaving cream or soap with your brush and apply liberally to the face. The lather should be applied using small circular motions, brushing the hairs upwards at the end of the stroke readys them for shaving.
Edwin Jagger Premium Shaving Cream Sandlewood - £10.00 - Cupid & Grace
Kiehl's Lite Flite Shaving Cream - £14.50 – Mankind
Acqua Di Parma 125 gr Collezione Barbiere Shaving - £36.00 – House of Fraser
For Men Maca Root Shave Cream - £8.00 – The Body Shop