Whatever newspaper or magazine you choose to read, be it a broadsheet or tabloid, high fashion or celebrity gossip, there is one thing they are all sure to contain: horoscopes.
Either nestled in the back pages, or allowed an entire glossy page, no mainstream consumer title is without their resident astrologer and 12 paragraphs of star-gazing. Of course, as the quality of the publication differs, so do the horoscopes.
But for those, and there are many, that view horoscopes and astrology as superficial, superstitious or simply unfounded, then no matter how flowery the language or respected the title, horoscopes will retain their reputation as frivolous fun.
Olivia Marks looks at what astrology really means...
Words by Olivia Marks